UnNeutral | Greenwashing: The new climate battleground

Greenwashing: The new climate battleground

Greenwash | Pronunciation /ˈɡriːnwɒʃ/ | NOUN | mass noun  “Disinformation disseminated by an organisation so as to present an environmentally responsible public image.” In our hyper-consumption based society, you probably won’t be alone in raising a sceptical eyebrow when you hear brands make claims about how they’re “doing their part” in the quest to “save the Earth”. Although at Ubuntu we …