Doomers typically weave a narrative of impending planetary extinction unless immediate action is taken. They use apocalyptic imagery and alarming predictions to paint a dystopian future. While often rooted in scientific evidence, this narrative can paradoxically lead to helplessness and apathy, rather than action.

At the other end of the spectrum are the deniers; those resistant to progress in the climate debate, often dismissing concerns as overreactions or mere cycles of nature.

Doomerism and denialism, both extreme and uncollaborative, further polarise the topic. We have a pressing need to shift the climate conversation from despair or denial to one of opportunity and optimism.

This shift doesn’t mean downplaying the crisis but highlighting stories of progress and possibility. Advancements in renewable energy, conservation successes, and shifts towards sustainability offer a more balanced and hopeful perspective. These narratives showcase that positive change is not only possible but is already underway.

And there’s hope. Emerging from between the extremes is a third group, challenging the existing discourse with a critical question: “What if our approach is flawed?” Whilst seemingly small in number, such individuals are poised to redefine our response to climate change, focusing not just on the dire consequences of our actions, but on crafting a narrative that motivates and empowers sustainable change.

The influence of storytelling in shaping public opinion and policy in a democracy is profound. Stories that emphasise practical solutions, community initiatives, and the benefits of sustainable practices resonate more broadly. They offer a sense of agency and engagement, crucial for building public consensus for environmental action.

A balanced narrative also recognises and realistically addresses the challenges. It outlines a forward path, presenting actionable steps for individuals, communities, and nations. This approach can bridge the gap between awareness and action, making climate change a personal issue for a wider audience.

Inclusivity in storytelling is also pivital. The varied impacts of the climate crisis on different regions and communities, especially in the Global South, need to be brought to the forefront. Stories from small island nations, indigenous communities, and vulnerable regions humanise a tricky issue, making it more relatable and pressing. Their inclusion ensures that climate action is not only about environmental preservation but also about justice and equity.

There’s an important weight on the shoulders of storytellers; one that must go beyond informing, to inspiring and mobilising.

A narrative that balances the urgent need for action with optimism about solutions and future possibilities can be transformative. It shifts the perception that fighting climate change is futile, showing instead that it is a challenge we can overcome through collective effort and innovation.

In shaping this narrative, we need voices from all quarters — scientists, policymakers, activists, and citizens. Each perspective enriches the climate change story, creating a more compelling and comprehensive vision of a sustainable world. This narrative convergence can redefine our future: a world where human activities and environmental sustainability coexist to the success of each other.

Our aim is not merely to avert the worst of climate change but to envision and strive for a healthier, more equitable, and sustainable world.

By honing this narrative, we have a chance to keep global temperatures within safe limits while building resilience, alleviating poverty, and adapting in ways that minimise damage and foster new opportunities.

This is the narrative that needs amplification — a story where each action matters and everyone has a role in shaping a sustainable world.

The question is, are you in?